Canadians ate more than 1.1 billion kilograms of chicken last year, shattering previous records.
The average Canadian ate 32.5 kilograms of chicken last year.
Part of the reason was a four per cent increase in production as the national supply-management agency resisted caution urged by processors and decided the market was ready for more chicken.
The national agency, Chicken Farmers of Canada, launched “Raised by a Canadian farmer” advertising and logo.
It also persuaded the federal government to crack down on broiler-chicken imports posing as spent fowl (retired skinny laying hens).