Tuesday, August 9, 2016

New leader at Canada Pork International


Jacques Pomerleau is retiring after 26 years running Canada Pork International.

His replacement is Greg Giokas, a senior civil servant who has served as Canada’s High Commissioner to Pakistan, consul general to India, and executive advisor for Global Affairs Canada.

"We welcome Greg's experience and leadership to the pork industry," said Rick Bergmann, chairman of the Canadian Pork Council.

"In his role as president and chief executive officer, he will use the Canada Pork Excellence platform (CPE) to deliver on our industry’s strategic priorities of product positioning, market access and development, and member services at CPI.”

“I would like to thank Jacques for his dedication to the industry as his leaving marks the end of an era for Canada Pork International,” added Bergman.

“He was one of the leaders to see the value of an international presence for our industry and advertising for our products. We are indebted to his vision and commitment for propelling the industry to our present position as a global pork exporter through CPI.”

“Given that we export well over two-thirds of our production, maintaining the markets CPI has built over the past 26 years and developing new market possibilities help us to achieve the best overall return,” said CPC executive director John Ross.

“We look forward to continued collaboration and co-operation with Greg so that our industry can be competitive, innovative and a more profitable agricultural sector.”

The Canada Pork Excellence platform (CPE) brings together the on farm food safety, biosecurity, animal care and traceability programs under one platform.