Jack’s
Links of Minong, Wis., has a deal to buy Unilever’s meat snacks business. The
terms have not been disclosed.
The sale
includes the Bifi brand products sold in Germany, Benelux, Austria and Switzerland,
and Peperami in the United Kingdom and Ireland.
“Bifi and
Peperami are two iconic local brands,” said Jan Zijderveld, Unilever Europe
President.
“As we
continue to sharpen our portfolio to deliver sustainable growth for Unilever,
we believe that the potential of these two brands can now be more fully
realized with Jack Link’s.”
Jack
Link's is the self-described fastest-growing meat snack manufacturer in the
world, selling more than 100 different meat snack products in more than 40
countries.
